Businesses making eco-friendly claims to be vetted by watchdog

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Competition and Markets Authority says rising demand may lead to ‘greenwashing’

Companies that market their products or services as eco-friendly are to be scrutinised by the UK competition watchdog to make sure they live up to the claim and do not mislead consumers.

The Competition and Markets Authority (CMA) said it was concerned that a rise in demand for green goods could encourage some businesses to make misleading claims about the environmental impact of what they are selling.

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