Permanent PJs and pivoting designers: how the pandemic hit the fashion world


Our fashion editor on a year in which sweatpants soared, masks went designer, Topshop tumbled – and a pause fuelled hopes of a reset

I was on the Eurostar, somewhere between St Pancras and Paris, when a senior member of the Guardian team called and suggested that it might be a good idea for me to turn around at Gare du Nord and return to London.

It was 3 March 2020. This was not the plan. The plan had been to go to the Chanel show and report for the news pages. Instead, it was the beginning of all plans – work and otherwise – disintegrating.

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